Colors
Main colors
These main colors create the basic visual character of the brand.
| Blue | |
|---|---|
| HEX | #3f62ef |
| RGB | rgb(63,98,239) |
| CMYK | 78-65-0-0 |
| Pantone C | 2726 C |
| Pantone U | 2726 U |
| Black | |
|---|---|
| HEX | #000000 |
| RGB | rgb(0,0,0) |
| CMYK | 0-0-0-100 |
| Pantone C | Process Black C |
| Pantone U | Process Black U |
Color palette
Color palettes allow us to build a digital environment (applications, web) with regard to sufficient contrast and accessibility of all elements.
Gray 100
#141619
Gray 90
#23262b
Gray 80
#363940
Gray 70
#4f525f
Gray 60
#6b6f7e
Gray 50
#898e9e
Gray 40
#a4a8b8
Gray 30
#c3c6d4
Gray 20
#dddfe8
Gray 10
#f3f3f6
Gray 00
#fafafa
Gradients
Examples of gradients used within a brand.
Dark Blue
#0047FF
Black
#000000
Color modes
Color modes define the color scheme we choose for the logo to achieve the correct display on both screens and in print.
| Color mode | What is it? | Example | Usage |
|---|---|---|---|
| HEX | RGB equivalent (hexadecimal) | #000000 | WEBHTMLCSS |
| RGB | Color space for screens | rgb(100, 100, 100) | WEBHTMLCSS |
| CMYK | Color space for print | 10-10-10-10 | PRINT |
| Pantone | Direct colors for printing | 1100 C | PRINT |
Choosing color mode
| Suitable logo color mode: | RGB logo | CMYK logo | Pantone logo |
|---|---|---|---|
| The logo will be on the screen (web, mobile, presentation…) | |||
| The logo will be printed (business card, leaflet…) |